Allied Steelrode: stretching steel, customer service and product quality to new levels of excellence

Since the merger of Steelrode and Allied Chemical and Steel in 2014 which created Allied Steelrode, the business has fast earned its leadership position in the South African steel industry. Today it is the largest procurer of product from South Africa’s primary steel processor; and is also a major importer of steel from abroad. “There have been two keys that have unlocked our success – customer service and product excellence, underpinned by our unwavering investment and dedication to both,” explains Rippon. Since inception, customer service has been the company’s main objective and foundation.