Allied Steelrode: Ascending the Roof of Africa with Steely Resolve Allied Steelrode’s recent sponsorship of a competitor in the 2017 Roof of Africa draws strong parallels between a company that – with ‘steely’ resolve - has risen to a leadership position in South Africa’s steel industry; and an off-road endurance motorcycle event renowned as one of the toughest tests of man and machine in the world.
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