Young consumers, self-buying to boost platinum jewellery demand

Young consumers, men’s jewellery and female self-purchasing will build on platinum’s entrenched standing in bridal jewellery to drive future demand, Platinum Guild International (PGI) reports. The guild’s yearly ‘Platinum Jewellery Business Review’ surveys over 1 000 manufacturers and retailers, as well as 1 000 consumers, to provide an in-depth analysis of platinum jewellery’s performance, highlighting trends that will shape the industry in each of the four key platinum jewellery markets of Japan, China, the US and India.