Platinum needs marketing, marketing and more marketing – RBPlat

Embattled platinum needs ongoing marketing, with producers needing to invest in the promotion effort and ensure that the metal does not continue to be demonised by the anti-diesel hype, Royal Bafokeng Platinum (RBPlat) CEO Steve Phiri told investors, unionists, analysts and journalists on Tuesday. “You’ve got to market and market and market,” the RBPlat CEO told Mining Weekly Online. (Also watch attached Creamer Media video).