Platinum branded collections continue to thrive despite pandemic, says PGI

Worldwide marketing organisation the Platinum Guild International’s (PGI’s) second-quarter Platinum Jewellery Business Review (PJBR) shows that platinum jewellery, especially branded collections, remains resilient amid a still challenging situation in retail in most markets. Based on the PGI’s quarterly survey among manufacturers, retailers and jewellery consumers, the latest PJBR report examines the sustained positive sentiment in precious jewellery consumption in Japan, the US and China despite headwinds from the new Delta variant.