Lucara’s search to sell giant ‘Lesedi La Rona’ diamond leads beyond the ‘Ferrari-buying type’

It is one thing to find big flawless diamonds, but an entirely different ball game to sell large diamonds as big as the ‘Lesedi La Rona’ stone that Lucara Diamond Corp recovered from its Karowe mine, in Botswana. “It’s difficult for people to understand what a rough diamond would yield. It’s hard for people to commit $70-million dollars to something when they don’t know what they’re going to get. It is a real problem,” Lucara president and CEO William Lamb told delegates at a mining symposium in Vancouver this week.