India's jewellery exports can quintuple to $40bn if controls tightened

India's gold jewellery exports could jump five times to $40-billion per year by 2020 if quality controls are tightened, the World Gold Council (WGC) said, adding the country is punching below its weight due to questions over the purity of its products. Mom-and-pop shops employing generational craftsmen dominate the 400 000 jeweller-strong industry in the world's largest gold consumer. Most of them have yet to adopt standards launched in 2000 due to a shortage of hallmarking centres and added costs.