Early signs of another good year for diamond jewellery – De Beers

Early signs that 2015 will be another positive year for the diamond industry are being given by Valentine’s Day demand in the US and Chinese New Year sales in China. De Beers strategy director Bruce Cleaver, who spoke to Creamer Media’s Mining Weekly Online in a video interview following 2014's record year for diamond jewellery sales, which hit an all-time high of $81-billion (also see attached video), said that all the consumer research done by De Beers continued to confirm that diamonds were the most desirable luxury product.