Chris Griffith calls on the platinum industry to collaborate to capture the opportunity of fuel cell technology

In a speech delivered at Platinum Week in London early this week, Chris Griffith, CEO of Anglo American Platinum, highlighted the need for ongoing collaboration across the industry, with customers and non-traditional partners to develop uses for Platinum Group Metals. Griffith highlighted the potential of fuel cells as a focus for such collaboration in order for PGMs to establish its place in the vehicle fleet of the future and described it as ‘our next big market shift.’ The most promising application for fuel cells is Fuel Cell Electric Vehicles. FCEVs would allow the platinum industry to build its future in a truly sustainable way through zero tailpipe emissions and the use of an endless fuel source, hydrogen. ‘Within Europe’, he said ‘estimates show that an auto industry dominated by batteries reduces platinum demand to only 2.5million ounces in 2050. But if fuel cell cars dominate the electric vehicle segment in Europe, platinum demand is estimated to be 6.6m ounces in 2050.’