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Rooibos breaks into global chocolate market

Rooibos has caught the notice of the chocolate industry as chocolatiers experiment with superfoods among new flavours ahead of Easter sales, the South African Rooibos Council has said. South African Rooibos Council spokesperson Adele du Toit said health-conscious consumers were looking for healthier chocolate options and the industry had responded by turning to ‘functional foods’ such as rooibos as a solution.

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