REBRANDING UNDER WAY

South Africa’s 128-year-old Chamber of Mines is changing its name and heading for a new identity, motivated by the need to toss the apartheid past into the dustbin of history and rebrand the organisation as a new modern entity that stimulates economic growth. The changes being introduced will accelerate under the watch of new president, Mxolisi Mgojo, who takes over the leadership from previous incumbent Mike Teke, who set the organisation off in its promising new direction. Mgojo heads the black-controlled mining company Exxaro Resources and Teke is blazing an acquisition trail with his new the black-controlled Siriti. Inclusive is the word used to describe the upcoming new era, in which a better deal for all stakeholders is wanted.