Cross-merchandising is the retail practice of marketing or displaying complementary products together, with the aim of generating additional revenue. For retailers and brand owners, cross-merchandising plays an important role in increasing sales and ultimately increasing revenue. Here’s why: Nowadays most people are very busy and will appreciate any effort to help cut down on their shopping time. Placing complementary products together in one aisle in a retail store will aid in decreasing the time spent by a customer in-store. For example, a consumer goes into a store to buy some ingredients to make a pasta dish; by placing pasta sauce in the same aisle as the dry pasta, the consumer does not need to go to another aisle to find the sauce.
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